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Privacidad y cookies

Política de privacidad

En LirioMadrid Flores, S.L. tratamos tus datos con cuidado y con un enfoque de transparencia. Esta política explica qué datos recopilamos, por qué, con quién los compartimos (si procede) y cómo puedes controlar cookies, analítica y publicidad.

Responsable
LirioMadrid Flores, S.L.
Calle de Jorge Juan, 99, Barrio de Salamanca, 28009 Madrid, España
Contacto de privacidad
Teléfono: +34 91 308 61 42
Control de cookies

Puedes aceptar o rechazar cookies no esenciales y cambiar tu decisión cuando quieras.

Enlace directo:

1) Categorías de cookies 🍪

Usamos cookies y tecnologías similares. A continuación, dividimos las cookies en tres categorías exactas. La activación de analítica y marketing depende de tu consentimiento.

Siempre activas

Cookies esenciales

Finalidad: funcionalidad básica del sitio, seguridad, gestión de sesión y almacenamiento de preferencias.

Ejemplos
  • session_id
  • csrf_token
  • cookie_consent_status
Consentimiento: NO (se activan automáticamente).
Retención: duración de la sesión o hasta 12 meses para almacenar preferencias.
Con consentimiento

Cookies de analítica

Finalidad: medir tráfico, comportamiento del usuario y rendimiento del sitio para mejorarlo.

Herramienta
Google Analytics 4
Ejemplos
  • _ga
  • _ga_XXXXXXX
  • _gid
  • _gat
Consentimiento: SÍ (solo tras aceptar).
Retención: hasta 14 meses.
Con consentimiento

Cookies de marketing / publicidad

Finalidad: remarketing, entrega de anuncios personalizados y medición de conversiones.

Consentimiento: SÍ (solo tras aceptar).
Retención: hasta 540 días (valor estándar de Google Ads).
Consulta la sección 2 para las divulgaciones obligatorias sobre publicidad.

2) Cookies de marketing: divulgaciones obligatorias 📣

Para cumplir con requisitos de publicidad y transparencia, incluimos las siguientes declaraciones sobre cookies y tecnologías de publicidad.

a) Publicidad de terceros

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

b) Socios publicitarios

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

c) Remarketing

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

d) YouTube y Red de Display

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

e) Tecnologías de seguimiento

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags
f) Medición publicitaria

We use conversion tracking to understand which advertisements lead to actions on our website — such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

g) Tecnologías activas

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)
h) Cómo desactivar anuncios personalizados

You may opt out of personalized advertising at any time:

  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices (EU): https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely — you will continue to see non-personalized advertisements.

i) Gestión de preferencias

Puedes abrir el panel de cookies en cualquier momento desde el pie de página o desde este enlace: .

Nota: aunque el sitio está en español, algunas declaraciones anteriores se muestran en inglés para reproducir de forma fiel el texto requerido por plataformas publicitarias.

3) Requisitos de consentimiento ✅

El uso de cookies no esenciales en este sitio requiere tu consentimiento explícito. Dispones de opciones claras para aceptar, rechazar o gestionar por categoría.

Banner y panel de cookies

  • El banner ofrece: “Aceptar todo”, “Rechazar no esenciales”, “Gestionar preferencias”.
  • La analítica y el marketing no se activan hasta que aceptes.
  • Tu decisión se guarda en localStorage por 12 meses.
  • Puedes cerrar el panel sin aceptar; en ese caso se mantienen solo esenciales.
  • El banner enlaza a esta página.

Declaración de consentimiento

By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Usuarios del EEE y Reino Unido

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Retirada del consentimiento

You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

Guardamos un sello de tiempo del consentimiento para fines de cumplimiento y auditoría.

4) Data Sharing with Advertising Partners 🤝

Compartimos ciertos datos con socios publicitarios para entrega de campañas y medición. No vendemos datos personales.

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC

cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy

Meta Platforms, Inc.

pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only — not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5) Lead Forms and Contact Requests ✉️

Si nos contactas, tratamos tus datos para responder y gestionar tu solicitud de información sobre ramos, entrega o atención al cliente.

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

Contacto rápido

Si necesitas ayuda con un pedido o una entrega, visita la página de contacto.

Ir a contacto

6) Google Services and Advertising 🔎

Usamos servicios de Google para analítica, publicidad y gestión de etiquetas. Se activan solo tras tu consentimiento para cookies no esenciales.

This website uses the following Google services:

Google Analytics 4

collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months.

Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking

records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

Google Remarketing

allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

Google Tag Manager

deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7) Meta Advertising Services 📍

Usamos el píxel de Meta para medir campañas en Facebook e Instagram. Se activa únicamente si aceptas cookies de marketing.

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8) Declaración sobre contenido prohibido 🚫

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9) Integridad de la landing 🧭

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10) Privacidad de menores 👶

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11) Transferencias internacionales 🌍

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

12) Derechos de los usuarios (GDPR 15-22) 🧾

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion ('right to be forgotten')
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine-readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days.

You also have the right to lodge a complaint with your local supervisory authority:

  • EU users: https://edpb.europa.eu
  • UK users: https://ico.org.uk
Canal de contacto en España

Para solicitudes de acceso, rectificación o eliminación, escribe a [email protected].

13) Qué datos recopilamos 🧩

La lista siguiente describe los tipos de datos que podemos tratar según tu uso del sitio (por ejemplo, si nos contactas o si aceptas analítica/marketing).

Datos que puedes proporcionar

  • Full name
  • Email address
  • Phone number
  • Form submission content

Datos técnicos y de uso

  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Conversion events (form submits, calls, purchases)

14) Base legal del tratamiento (GDPR Art. 6) ⚖️

Datos de formularios de contacto

Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)

Datos de analítica

Analytics data: consent (Art. 6.1.a)

Datos de marketing y remarketing

Marketing/remarketing data: consent (Art. 6.1.a)

Seguridad y prevención de fraude

Security and fraud prevention: legitimate interest (Art. 6.1.f)

Cuando el tratamiento se basa en el consentimiento, puedes retirarlo en cualquier momento desde el panel de cookies.

15) Plazos de conservación 🗂️

Conservamos los datos durante el tiempo necesario para los fines descritos y para cumplir obligaciones legales.

Envíos de formularios de contacto
2 años
Datos de analítica (GA4)
14 meses
Cookies de marketing (Google Ads)
hasta 540 días
Comunicaciones por correo
duración de la relación + 1 año
Registros del servidor
90 días
Registros de consentimiento de cookies
3 años (auditoría)

16) Información adicional y contacto 📮

Si tienes dudas sobre esta política, sobre el tratamiento de datos o sobre el uso de cookies, puedes contactarnos.

Responsable del tratamiento

LirioMadrid Flores, S.L.

Calle de Jorge Juan, 99, Barrio de Salamanca, 28009 Madrid, España
Si prefieres, también puedes usar el enlace del pie de página para “Gestionar preferencias de cookies”.

Enlaces útiles

Recordatorio

La aceptación de cookies no es necesaria para navegar el sitio. Solo afecta a analítica y publicidad.